"Stands for "Cost Per Click," and is used in online advertising. CPC defines how much revenue a publisher receives each time a user clicks an advertisement link on his website. For example, a publisher may place text or image-based ads on his website. When a visitor clicks one of the advertisements, he or she is directed to the advertiser's website. Each click is recorded by the advertiser's tracking system and the publisher is paid a certain amount based on the CPC." Tech Terms
Some things include keywords that rank on a particular website.
for example, The keywords used commercial window tinting colorado springs Though it's used only a handful of times because it's spread out over the site can have a greater effect than if you jumble up all your keywords onto one page. Like Wikipedia. If you have several Wikipedia pages that link to one page and all have the same keyword, your authority for that single keyword is going to increase dramatically. It all depends your authority score, your content, your backlink percentage per page as well as number of backlinks all compared to your competition on that site or within that niche you're looking to rank for.
It may seem overly technical however the more you learn the more you get the hang of it and it sort of becomes an extension of what already makes sense to your brain. I think of it as a big spider web or a dot painting. Little "backlinks" content keywords etc all create a large tapestry or web of power that causes your content to be more relevant than the competition who have no idea how to rank their content and think that just making a website and putting some content is going to get them anywhere. There are certain steps that need to be made for these sites to have relevance to google.
Here's the list of what goes into determining your CPC -
Your keyword Bids - This is known as the ulitmate value or final cost per click.
Quality Score- This is like how often and conversion rate of your adds. If someone clicks on a certain add or website with the intent to purchase how likely is that person going to purchase that product and how much is that person going to spend in those services. A funeral home might have a higher CPC than a window tint shop. The cost that it took to get that customer than even 10 window tint customers so the cost per click is going to be higher.
Your Keyword Bids: The most obvious determinant of your keywords' cost-per-click is in fact your actual bid! Google Ads (formerly known as Google AdWords), Yahoo! Search Marketing and Microsoft adCenter all utilize a maximum CPC bid model for calculating ad position and ultimately your final cost-per-click. If you bid low, your keyword price will below. If you bid high, your keyword price will potentially increase. Which brings me to...
Seasonality - If you run a water park and there are 12 water parks in the state of Utah for example. In the wintertime, your cost per click score isn't going to be as high because the likelihood of a customer visiting your water park in the wintertime isn't as like as if someone in July is looking to visit the best water parks in the state. If he finds your water park is the top page of google and on google my business, he's more likely to visit that water park just in terms of visibility and ease of accessibility. Google is going to rank that page higher and provide more trust than another site.
Competition - This is also huge in terms of quality and CPC numbers. If there's only one window tint shop in the city it's pretty obvious there's not as much demand for that service and therefore competition is low and your CPC is going to be lower. If you live in Las Vegas or Lancaster, CA for example and you have a window tint shop your CPC is going to be much higher because of the number of tint shops with the competition.
These are really important to remember when you are going to be entering a market, there are more realities and things to look for when determine and find your CPC. The difficulty of SEO in that area of the market is also a big factor in entering that market. Make sure you've done your due diligence when entering these markets. Insurance is a great example because of its competition and quality in click through rates. Lots of insurance sales are made online, as opposed to a window tint shop requires a phone call and a visit to the office or you need a mobile tint man to come to your office or location in order to have the services done.
